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RCMedia Consulting Blog

Marketing Consulting Tips and News

RCMCC Marketing Tip

What Is Your Niche?
Creating a niche for your business is essential for success. Often, you can identify a niche based on your own market knowledge, but it can also be helpful to conduct a market survey with potential customers to uncover unfulfilled needs and untapped opportunities. During your research process, identify:
- The areas in which your competitors are well established
- The areas your competitors are ignoring, and
- Potential opportunities for your business