Ever wonder how you can help your local small businesses? Yes, going into the business and making a purchase is the obvious way but it’s not the only way. The majority of small businesses in our communities have merged into the digital world. That being said, there are some things you can do to help the business get more attention. In this post we will break that down for you in simple terms that let you know what works and what doesn’t.
Here we go….
Facebook has become one of the leaders in small business promotion and shopping. Yes, you still keep up with all the next level family and friend trends and is a good form of communication. Businesses with Facebook Pages need your help in getting more people to see them and follow them. Here are the does and don’ts for Facebook.
Don’t - don’t just like a page. Few people see what pages you like unless they dig deep into your profile. It may help you see more from that business but not so much for others.
What works - comments. Comments are a key factor in what pages people see. The more comments then the more people that see it.
Reviews and recommendations. Facebook is weeding out the reviews and turning more toward recommendations. There is not a button or link to click on order to accomplish this task so here are some tips. When you type the word recommendation in the text box Facebook will recognize that you have done so. The next step is adding the Facebook page. Do this by first typing the @ character in the text box and then the business name. You will see a list of coordinating Facebook Pages.
Sharing. This is another big factor in getting pages seen in the Facebook world. Simply liking a page, as we discussed earlier, doesn’t do the trick. You can share posts, events, pictures and web links from pages to help them get noticed.
Here is an image that is floating around Facebook that is making an attempt to help get more attention.